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What the Founders Who Made It Actually Have in Common

Melanie Perkins, Google's founders, and the Ring founder were all turned down before they broke through. The lesson isn't luck, it's preparation meeting the right room.

Pitchtree EditorialAugust 28, 2026·1 min read

Melanie Perkins pitched Canva for years before it became a $40 billion company. She faced over 100 rejections, and the turning point wasn't a better slide deck, it was learning to open with the problem her users felt, not the product's features. Once investors understood the pain, the pitch stopped being a hard sell.

She's not alone. Google's founders were once turned down when they tried to sell for a million dollars, and raised $25 million just months later. Jamie Siminoff pitched "Doorbot" on Shark Tank to a room of sharks who mostly passed, and built Ring into a billion-dollar company anyway.

Adaptive Insights' founder was rejected by at least 70 VCs and had to cut his own salary to keep going. The company eventually crossed $100 million in annual revenue and was acquired by Workday for $1.55 billion. None of these founders got lucky on their first try. They got better, stayed ready, and kept meeting the right people.

That's really the whole lesson from this week: investors going quiet, sitting out a cycle, or turning out not to be real are all just friction in a process that rewards preparation and the right match. The founders who break through aren't the ones who pitch the most people, they're the ones who show up ready, in front of people who can actually say yes. That's the gap Pitchtree.ai is built to close.

Sources

Inc. — How Canva's Melanie Perkins Learned to Pitch Persuasively After More Than 100 Rejections: https://www.inc.com/carmine-gallo/how-canvas-melanie-perkins-learned-to-pitch-persuasively-after-more-than-100-rejections.html

Forbes — These Entrepreneurs Were Rejected Hundreds Of Times Before Bringing In Billions: https://www.forbes.com/sites/alejandrocremades/2019/02/05/these-entrepreneurs-were-rejected-hundreds-of-times-before-bringing-in-billions/